Summary: We are looking for an Influencer Marketing Manager responsible for leading and mentoring the in-house influencer marketing and management team.
Own and lead influencer playground including content creation, coordination and publication.
Develop and lead go-to-market strategies across the influencer engagement life cycle.
Guide the influencer marketing team to prospect, identify and engage with network of new influencers aligned to the brand promise. Leverage existing relationships to expand and optimize returns from partnered influencers.
Synchronize influencer activity to brand calendar initiatives. Time targeted promotions, paid and/or organic influencer activity in collaboration with assorted stakeholders like digital marketing, branding, field marketing, corporate functions and others.
Monitor key result areas for the influencer marketing team to measure/track all approved influencer campaigns. Guide, mentor and implement corrective actions as appropriate.
Stay abreast of emerging trends, technologies in the influencer ecosystem in social media. Identify unicorns and initiate appropriate actions to optimize ROI for the company.
8-10 years of overall industry experience with at least 5 years in the influencer marketing space.
Proven expertise in developing and execution of both paid and organic influencer campaigns.
Extensive hands-on experience in social media marketing. Strong existing network of influencers on social media platforms.
Keen interest in emerging trends. Familiarity with influencer research and partnership tools.
Partnership and relationship building experience in the eCommerce marketplace.
Strong leadership and inter-personal skills. Excellent communication and negotiation skills. Ability to interact with and influence the executive leadership team.
Bachelor’s degree in marketing, communications or relevant field; can be offset by extensive experience in similar role.
Extensive experience in either consumer goods or cosmetic & beauty industry.
An existing network of social media influencers in the aforesaid market.
Love a close-knit family feel.
Are passionate and excited about the beauty industry.
Like to have a laugh and have fun!
Enjoy reading books and learning.
Thrive in a fast-moving, agile and dynamic work environment.
Turn your video ON during zoom meetings so we can see you!