JOB TITLE

Marketing Manager (Customer Retention)

INTRODUCTION

MoxieLash® is a leader in the ecommerce lash space, with an 8 figure yearly digital advertising spend. We are the company that brought the Magnetic Eyelashes & Eyeliner to the world (2018) and created the all new Lashies by MoxieLash (2020), a no magnet, no glue lash solution that comes with a clear bonding eyeliner. We are a fully remote, cloud based organization with a team of over 50 individuals. Our team is smart, fast, agile, self accountable and collaborative. We are growing into a much bigger beauty brand, with multiple innovative product categories.

Job Summary

The Marketing Manager (Customer Retention) will analyze customer journey data across the sales funnel and leverage multi-channel campaigns to engage high LTV customer through targeted win-back/ retention programs and automated email/SMS marketing campaigns.

Who You Are

You’re a savvy marketing manager who knows how to increase customer retention through email/SMS marketing focussed on target segments, including but not limited to, ones based on demographic properties, spending propensity, behavioral patterns, and past campaign re-engagement metrics. You will:

Drive proactive customer engagement across the sales funnel, at various touchpoints of the customer journey.

Leverage marketing intelligence to analyze customer data. Prioritize segments for retention efforts backed by analysis of data-driven models.

Glean data-driven insights to curate focussed campaigns for the target segments. Create personalized messaging through email and SMS campaigns.

Leverage marketing automation tools for optimizing email campaign open rates and ROI. Use micro-segmentation and attribution reporting to maximize audience engagement.

Arrest churn rate through active email/SMS campaign interventions. Promote win-back strategies to bring back identified dormant, inactive, or at-risk customers.

Set up autoresponders, automated email flows and triggered series based on campaign brief. Support messaging integration between social media advertising and email/SMS campaigns.

Monitor progress and submit periodic and ad-hoc performance reports to the executive team.



EXPERIENCE AND QUALIFICATIONS REQUIRED

  • 3- 5 years of experience in email/SMS marketing with in-depth expertise in Klaviyo or any other comparable email marketing e-commerce tool/platform.
  • Demonstrable experience in driving customer centric win-back/retention programs.
  • Strong background in data driven decision making based on analytical models and tools.
  • Strong expertise in core email marketing features like segmentation, personalization, A/B testing and tracking of email campaigns.
  • Experience in creation of customized content, templates and workflows using Klaviyo, or equivalent. Solid grasp of email marketing buzzwords and CAN-SPAM regulations.
  • Strong understanding of eCommerce market place, creation of sales funnels, multi-channel campaigns, marketing automation tools and email campaign best-practices.
  • Digitally savvy and keen to leverage emerging trends.
  • Positive customer-oriented attitude, high motivation, and ethical standards.
  • Analytical and creative thinking; outstanding communication and interpersonal skills. Ability to communicate with and influence multi-level stakeholders across functions.
  • ACADEMIC QUALIFICATIONS
  • BSc/BA in Business Administration, Marketing and Communications or comparable field.

PREFERRED

  • MBA degree is a plus.
  • Knowledge of deliverability tools, Google Analytics and other ESP’s is a plus.

BONUS IF YOU…

  • Love a close-knit family feel.
  • Are passionate and excited about the beauty industry.
  • Like to have a laugh and have fun!
  • Enjoy reading books and learning.
  • Thrive in a fast-moving, agile and dynamic work environment.
  • Turn your video ON during zoom meetings so we can see you!