Summary: We are looking for a Director of Customer Retention responsible for driving the marketing strategy and loyalty programs across multiple channels.
*This is a remote position.*
Provide organizational directives and guidance for the marketing and digital communication teams. Direct oversight of marketing channels and teams.
Oversee all communications, internal and external, for consistent messaging. Own overall responsibility of unified branding initiatives across digital channels, print, and social media.
Actively contribute and lead efforts in crafting consumer experience journeys, value propositions, and communication approaches for loyalty programs.
Own performance targets across marketing funnels. Ensure ROI optimization for all initiatives.
Own customer retention and loyalty programs. Plan and oversee initiatives to reduce churn.
Develop relationships with local media and press. Collaborate across agencies.
Track budget utilization across marketing communication and retention initiatives.
Track, monitor and evaluate KPI’s and provide periodic reports to executive leadership team.
Provide mentoring and guidance to the in-house marketing team. Track agency performance.
10+ years of extensive experience in consumer goods or cosmetic & beauty industry with demonstrated expertise in managing corporate marketing communication.
Experience in handling corporate branding and customer retention programs.
Proven proficiency in multi-stakeholder engagement across projects.
Experience in efficiently handling multiple external agencies simultaneously.
Analytical and creative thinking; outstanding communication and interpersonal skills.
Ability to communicate with and influence senior management and executive positions.
Excellent leadership and organizing skills. High motivation and ethical standards.
BSc/BA in Business Administration, Marketing and Communications or comparable field.
MBA degree is a plus.
Exposure to leadership roles in Digital Marketing and/ or eCommerce majors an advantage.
BONUS if you...